We all recognize how consumer feedback drives competition, innovation, and continual adjustments in the for profit world—who hasn’t read Amazon reviews before buying a product or Tripadvisor to research a hotel? But to-date, useful and common sense consumer feedback tools are largely absent in the nonprofit sector.
It’s time for change. We can improve the nonprofit sector by innovating consumer feedback systems. Nonprofit programs can be more successful if they listen and gain insights from the feedback of low-income consumers.